Who we are
We have built brands—and the machinery behind them.
Alchemy combines brand judgment, regulated consumer-goods experience, and the relationships required to manufacture and move a beverage product.
Founder / United States + Mexico
Read Spear
Read brings entrepreneurship, project management, regulated consumer packaged goods experience, and years spent developing spirits brands.
He has been responsible for the connected decisions behind Cuentacuentos, El Barro, Tipo Bueno, Tso’ok, and client projects: product premise, consumer and price position, identity and packaging, producer relationships, compliance, importation, distribution, and market response.
That operator’s perspective shapes Alchemy. The work is judged by whether the product can be made, approved, delivered, supported, and sold—not simply whether the presentation looks finished.
Read is WSET Level 2 Spirits certified.
Mexico operations / Supply chain
Alan Lara
Alan has worked across the mezcal supply chain since 2013. His knowledge of Mexican business, bureaucracy, producers, export procedures, freight, and logistics keeps complex projects moving.
He is particularly effective at cross-border freight: coordinating carriers, documentation, brokers, border crossings, and the unexpected problems that arise between a producer’s loading dock and a US warehouse.
The working network
The team expands around the project.
- Producers and bottlers
- Artists and designers
- Trademark and alcohol counsel
- Glass and closure suppliers
- Label and carton printers
- Freight carriers
- Customs brokers
- Importers and distributors
Work with us