Brand work / Regulated CPG execution

Brand work that survives pricing, production, and the market.

Alchemy can lead one workstream or connect the entire commercial system, from the first product premise to performance in market.

Turnkey or à la carte

Tell us what you already have. We will help identify what is missing.

The commercial system

Every decision has to survive the next one.

The customer and price shape the product. The product and package shape cost. Cost and channel margins shape the route to market. Compliance, production, and logistics determine whether any of it can happen reliably.

We keep those decisions connected from the beginning.

Brand strategy

We establish the commercial premise before design begins: who the product is for, why they would choose it, what they will pay, and how every participant in the channel can make money.

Market and category research
Customer and occasion definition
Positioning and willingness to pay
Pricing architecture and channel margins
Naming, story, and trademark preparation

Identity and packaging

A memorable beverage brand must work across a bar, in a distributor presentation, on a retail shelf, and within real production, cost, and compliance constraints.

Visual identity
Label and carton design
Bottle and closure direction
Cost- and compliance-aware packaging
Brand guide and sales materials

Product development

We identify and evaluate producers, define the liquid, develop prototypes, and coordinate the decisions that determine quality, consistency, scalability, and landed cost.

Producer selection
Liquid assessment
Prototype development and tasting
Materials and ingredient sourcing
Production contracts and negotiation

Compliance

Spirits move through overlapping systems in Mexico, the United States, and other markets. We organize the work and bring in counsel where it is genuinely needed.

IMPI and USPTO coordination
TTB formula and COLA preparation
FDA and applicable Mexican requirements
Label review
Company and three-tier structure guidance

Freight and logistics

Our Mexico-side team coordinates the producer, freight carrier, customs brokers, importer, warehouse, and border crossing.

Cross-border freight planning
Mexican and US customs coordination
Insurance and shipment documentation
Materials movement
Ongoing producer liaison

Commercialization and launch

We prepare the brand for import, distribution, sale, and support—then compare actual market performance with the commercial model.

Importer and distributor identification
Distributor support requirements
Launch planning and collateral
Velocity, margin, and price review
Post-launch adjustment and support

Need all of it?

See the complete path from product concept to ongoing support.

View the process →