Commercial case studies

Brands built from the inside out.

Alchemy’s work spans premium, mid-market, well, and emerging spirits brands. The customer, price, product, package, operations, and route to market are developed as one connected undertaking.

Premium agave spirits / Founder-led brand

Cuentacuentos

Commercial problem: Create a premium platform for rare liquids and individual makers without allowing the master brand to flatten their differences.
Connected work: Positioning, brand architecture, identity, packaging, producer relationships, compliance, import and distribution planning, and launch.
Evidence: The first pallet arrived in Colorado in 2018. The line is now sold through restaurants, bars, retailers, and private clubs in the United States and abroad.

Mezcal de la casa / Founder-led brand

El Barro

Commercial problem: Develop the best-tasting well mezcal possible at an honest price for restaurants and bars.
Connected work: Product definition, target cost, pricing, production method, capacity, identity, and packaging were developed as one system.
Evidence: The production solution combined a copper ordinario distillation with a second pass in clay and led to the installation of four clay stills in Santiago Matatlán.

Oaxacan rum / Founder-led brand

Tso’ok

Commercial problem: Bring fresh-cane rum from indigenous Mixe producers in the Sierra Mixe cloud forest to an international market without losing the product’s origin or character.
Connected work: Brand development, packaging, producer coordination, cross-border logistics, import planning, and route to market.
Evidence: Tso’ok was listed #31 on VinePair’s Top 50 Spirits of 2023.

Sotol / In development

Tzotol

Commercial premise: Develop a brand around the distinctive character of northern Mexico’s wild desert spirit without defaulting to familiar agave-category conventions.
Work in progress: Product premise, positioning, identity, packaging, and route-to-market planning.

Accessible mezcal / Founder-led brand

Tipo Bueno

Commercial premise: Create an approachable, price-conscious mezcal for cocktails, beer pairings, or drinking straight with friends.
Connected work: Product selection, positioning, identity, packaging, and a direct voice: not precious or pricey—solid mezcal, made right.

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