Founder-built beverage brands

We build brands from first principles.

These are brands we have conceived and developed ourselves. Each connects a customer and a commercial premise with decisions about product, identity, packaging, production, and route to market.

Founder-built beverage brands

Brands we know from the inside.

Product, price, package, compliance, production, freight, distribution, and market response are part of the same work. Our portfolio includes brands in market and projects still in development.

Premium agave spirits / Founder-led brand

Cuentacuentos

Commercial problem: Create a premium platform for rare liquids and individual makers without allowing the master brand to flatten their differences.
Connected work: Positioning, brand architecture, identity, packaging, producer relationships, compliance, import and distribution planning, and launch.
Evidence: The first pallet arrived in Colorado in 2018. The line is now sold through restaurants, bars, retailers, and private clubs in the United States and abroad.

Mezcal de la casa / Founder-led brand

El Barro

Commercial problem: Develop the best-tasting well mezcal possible at an honest price for restaurants and bars.
Connected work: Product definition, target cost, pricing, production method, capacity, identity, and packaging were developed as one system.
Evidence: The production solution combined a copper ordinario distillation with a second pass in clay and led to the installation of four clay stills in Santiago Matatlán.

Oaxacan rum / Founder-led brand

Tso’ok

Commercial problem: Bring fresh-cane rum from indigenous Mixe producers in the Sierra Mixe cloud forest to an international market without losing the product’s origin or character.
Connected work: Brand development, packaging, producer coordination, cross-border logistics, import planning, and route to market.
Evidence: Tso’ok was listed #31 on VinePair’s Top 50 Spirits of 2023.

Sotol / In development

Tzotol

Commercial premise: Develop a brand around the distinctive character of northern Mexico’s wild desert spirit without defaulting to familiar agave-category conventions.
Work in progress: Product premise, positioning, identity, packaging, and route-to-market planning.

Accessible mezcal / Founder-led brand

Tipo Bueno

Commercial premise: Create an approachable, price-conscious mezcal for cocktails, beer pairings, or drinking straight with friends.
Connected work: Product selection, positioning, identity, packaging, and a direct voice: not precious or pricey—solid mezcal, made right.

A principle we work by

People do not always arrive as the customer you want. Sometimes your system has to let them become one.

Pricing, incentives, information, and the buying path can help a customer progress from discovery to repeat purchase to a larger commercial relationship.

Your project

Different product. Different market. Different answer.

Tell us about it →