House-brand calculator

Start with the economics.

Compare the bottle costs and selling volumes behind a house brand. See potential savings or gross contribution, then estimate how long those gains could take to cover the consulting budget.

2026 state and federal reference

What does tax add to a bottle?

The state reference covers off-premise sales of 750 ml spirits at 40% ABV. Other sizes and strengths show a federal estimate only. These figures are separate from the business scenarios below.

State reference / gallonState reference / bottleFederal estimate / bottleCombined reference / bottle

Choose a state to see its reference figure.

State rates: Tax Foundation, January 2026 reference. Federal rates and eligibility: TTB tax rates. The full federal rate is selected until you confirm eligibility for a reduced rate.

Cocktail cost-saving scenario

Compare two 750 ml bottles at their final delivered cost, including applicable taxes and fees. Count only drinks that would use the replacement spirit.

Comparison spirit cost / drink
House spirit cost / drink
Spirit-cost savings / day
Spirit-cost savings / year
Consulting-budget payback

Assumes the same drink price, sales volume and measured pour, with no spillage. Savings cover spirit cost only. Payback divides the consulting budget by annual savings and assumes a steady sales pace from launch. It excludes initial inventory, other launch costs, financing, storage, marketing and any change in operating costs.

Estimate, then verify.

The state table is a comparison reference, not a complete tax quote. It can include fees, special sales taxes and implied government markups. Product, channel and local rules still need verification. A zero reference in a control state does not mean the purchase has no state markup.

Reduced federal rates depend on eligibility and volume limits. For imports, an eligible foreign-producer assignment supports a CBMA refund claim; the full tax is paid at entry. Federal estimates exclude any separate wine or flavor credits. Do not add this reference again if tax is already in your landed bottle cost.

Look promising?

Let’s pressure-test the assumptions.

Discuss your numbers →